about us

I first thought about creating my own company when I was very young. Achieving my degree in Advertising Design was only a stepping stone toward my true passion of helping build small businesses and start-ups into something amazing.

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After working in several firms, post-uni, I learned many valuable skills to help me accomplish my goals. When my contract with the last firm was completed, I felt ready to launch what is now, Yellow Hat. I was determined, and although many obstacles arose that could have stopped me (including a global pandemic), I began my company in August 2020.

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You may be wondering how my company got its quirky name. Well, after my last contract ended and I was nervous about taking the big step of opening my own business, I met up with a friend who was trying to encourage me. As we walked past a shop window, I stopped to look. Despite my then limited finances, I purchased a Yellow Hat that made me feel confident and self-assured. I later named my company Yellow Hat because I want to be that to other people. I want to come alongside small business owners and help them to feel confident and assured in their business development.