We’ve all heard the hype about virtual assistants, but what about a virtual marketing assistant (VMA)? Let’s talk about what they do, the value they can add to your business (even if you’re a solopreneur), and why you should consider working with one.
What is a Virtual Marketing Assistant?
By ‘virtual,’ we usually mean that the interaction or work takes place online and not in person. This means you have a far larger base of talent to draw from – the world. As long as your VMA can be online and is familiar with your business, you can work with almost any qualified person.
A virtual marketing assistant can be considered an independent contractor or a full-time remote worker specializing in marketing and associated tasks.
5 Reasons to Work with a Virtual Marketing Assistant
Here are five reasons you should consider working with a VMA:
1. What Can a Virtual Marketing Assistant Do for You?
So, what tasks can you assign to your VMA? Here are just a few of the functions these professionals can perform for you:
Social Media Management
Conduct Customer Surveys
Target Audience Research
Call Prospective Leads
Follow up Calls
CRM Database Management
Email Marketing Campaigns
Responding to Customer Queries on Social Media
Run AdWords Campaigns
Conducting Keyword Research
2. Boost Your Productivity
Running a business can be full-on most of the time, especially if you’re running a small business. You’re wearing all of the hats and trying to complete every task. If this is your situation, having a VMA can make life much easier for you. While they take on some of the above tasks, you can pursue things only you can do. For instance, you can use your boost in productivity for strategizing and other big-picture things.
3. Save Your Small Business Resources
One of your most crucial small business resources is time. Having a VMA will save you time. Once you and your VMA are on the same page about what you need and how you like things done, you will have time to do other things – like have an outstanding work-life balance.
Money is another essential business resource. Hiring a VMA can save you from having to hire a full-time person and the added expenses of providing them with a workspace and supplies. VMA’s are only paid for their work hours, which means you get expert help at less than full-time pay.
4. Have Time to Grow Your Business
Growing a business is a combination of menial tasks and strategizing. One guess as to which one of these takes up most of your time. If you hire someone who can take over a lot of your marketing and related tasks, you can have time to think and strategize to grow your business. A VMA is the start of building a productive team around you.
Having a VMA will increase your business’ work hours and make it easier to scale up when you’re ready.
5. Have a Specialized Marketing Assistant
Since many businesses look to expand internationally, having a virtual ‘employee’ native to another country can be advantageous. Their understanding of another culture can make your expansion smoother and more profitable.
If your VMA is an experienced marketer, they can bring a wealth of know-how to your business. They will know how to follow up on leads, engage with your customers, create content for your website, and conduct email campaigns. Although these are essential aspects of your business, they can be carried out by a competent VMA.
Your business is your baby, and hiring anyone to work with you can be a big step. However, working with a virtual marketing assistant can be a massive move in the right direction. They can save you time, money, and energy – while bringing expertise and experience.